Design system

The parts TEND Pro is built from.

The parts TEND Pro is built from.

Every colour, text style and component on one page, with a note on when to use it. Build new pages from these and they will match the rest of the site.

Every colour, text style and component on one page, with a note on when to use it. Build new pages from these and they will match the rest of the site.

Colours

Night, Sun and Day.

Each group belongs to a part of the page. Change a colour style once in Assets → Color Styles and every page follows, gradients included.

Each group belongs to a part of the page. Change a colour style once in Assets → Color Styles and every page follows, gradients included.

Night

For the sky, the menu and dark sections.

Night/Deep

Top of the sky and the darkest sections.

Night/Sky

The sky gradient and the footer.

Night/Horizon

Dark sections and call-to-action cards.

Night/Blue Hour

Dark sections lower on the Home.

Night/Indigo

The seam between dark sections on the Home.

Night/Violet

The end of dark gradients.

Night/Plum

Small dark accents.

Night/Mauve

The end of the call-to-action card gradient.

Night/Dusk

The sky gradient, just above the sunrise.

Night/Text

Headings and text on night.

Night/Text Soft

Intros and secondary text on night.

Night/Line

Borders and dividers on night.

Night/Line Strong

Outlined buttons on night.

Night/Panel

See-through panels on night.

Night/Glass

The floating menu.

Night/Scrim

Captions over photos.

Night/Tint

Faint fills on night.

Night/Hover

Hover fill for buttons on night.

Sun

Warm accents. Use them sparingly: one sun, one main button per view.

Sun/Apricot

Main buttons, the sun and small dots.

Sun/Apricot Hover

Main button hover.

Sun/Dawn

Warm accents and numbers on night. Not for text on paper.

Sun/Peach

Hills and soft warm fills.

Sun/Ember

The bottom of the sky gradient.

Sun/Glow

The bright centre of a sun.

Sun/Ring

Rings around portraits.

Day

For the paper pages below the sunrise.

Day/Paper

The main light background.

Day/Paper Warm

Alternate light sections.

Day/Blush

The warm end of light gradients.

Day/Card

Cards on paper.

Day/Glass

Cards on warm gradients.

Day/Field

Form fields.

Day/Text

Headings and text on paper.

Day/Text Soft

Intros and secondary text on paper.

Day/Line

Borders and dividers on paper.

Day/Line Strong

Form field borders.

Day/Line Bold

Outlined buttons and chips on paper.

Day/Rust

Numbers and links on paper. Readable on Paper.

Day/Crisis

The crisis bar.

Day/Crisis Line

Crisis card borders.

Day/Hover

Hover fill for buttons on paper.

Status

For the “taking new clients” dot.

Status/Open

The dot next to a therapist who is taking new clients.

Status/Open Deep

Text next to the open dot.

Type

Fraunces for headings, Figtree for reading.

20 text styles in Assets → Text Styles. Each has its own size for every screen size, so never set a font or size by hand.

20 text styles in Assets → Text Styles. Each has its own size for every screen size, so never set a font or size by hand.

Hero

The Home title only. One per site.

Calm, steady care.

Heading

Page titles in the header (as h1) and section titles (as h2).

Therapy that meets you where you are.

Quote

Large quotes on the Home and on profiles.

“You don’t need the words yet.”

Title

Titles inside a section, above a group of cards.

How the first month goes

Card Title

Card headings (h3).

A short first call

Article Heading

Headings inside Journal notes and bios. Set by the CMS text fields.

What a first session feels like

Brand

The practice name in the menu.

Calder House

Price

Prices and big numbers. Rust on paper, Dawn on night.

$160

Crisis Number

Phone numbers on the Crisis resources page.

988

Footer Wordmark

The big name in the footer.

Calder

Lead

The intro under a heading. Up to about 520 px wide.

A small practice in Portland for adults, couples and families.

Body

Paragraphs.

We keep our caseloads small, so there is time to think between sessions.

Article

Paragraphs inside Journal notes and bios. Set by the CMS text fields.

Most people arrive at a first session unsure what to say. That is fine.

Small

Card text, details and notes.

Fifty minutes, in the room or online.

Caption

Photo captions and fine print.

The waiting room on Exchange Street.

Label

Short uppercase labels.

Where

Eyebrow

The short line with a sun dot above a heading.

Our practice

Button

Inside the Button component only.

Book a free 15-minute call

Nav

Menu links.

Therapists

Field Label

Form field labels.

What would you like help with?

Links

Three link styles.

Text links use a link style, never a colour set by hand. Actions use the Button component.

Text links use a link style, never a colour set by hand. Actions use the Button component.

Night Link: the menu, the footer and text links on night.

Day Link: text links on paper. Turns rust on hover and on the current page.

Underline: links inside a paragraph.

Components

Reuse these. Don’t build new ones.

Every button, chip and effect below is a component. Select one and its settings are in the right panel.

Every button, chip and effect below is a component. Select one and its settings are in the right panel.

Buttons on night

Sun: the main action. One per view.

Sun Small: the menu and tight spaces.

Line Night: a second action on night.

Buttons on paper

Ink: the main action on paper.

Line Day: a second action on paper.

Forms and filters

Submit Button · Default

Submit Button · Loading

Submit Button · Success

Submit Button · Error

Topic Chip · Default

Topic Chip · Active

Submit Button goes inside a form only; the form switches it to Loading, Success and Error. Topic Chips are the filter buttons on the Journal; they are made from CMS → Topics.

Navigation

The floating menu, the drawer on tablet and phone, and the clock. It has Desktop, Tablet, Phone, Tablet Open, Phone Open and Large variants.

Where

Pages → Main Layout. Never add a second menu to a page.

Night Sky

The moving stars behind every page header and the Home.

Settings

Top and bottom colour, stars, density, glow and where it fades.

Sun

Rises behind the Home portrait and in each page header. Sits still in call-to-action cards.

Settings

Core, middle and edge colours, glow, how far it rises and over how much scroll.

Horizon

The hills at the bottom of every page header.

Settings

Far hill and near hill colours.

Nav Dial

The clock in the menu. It runs from 05:12 to 08:40 as you scroll.

Settings

Start and end times, sun, horizon and text colours.

Breathing Sun

The one-minute breathing exercise on the Home.

Settings

Rounds, seconds per step, every word on it, colours and fonts.

Therapist Matcher

The three-question quiz on the Home.

Settings

Questions, answers and up to four therapists, colours and fonts. Keep the therapists in step with CMS → Therapists.

Sliding Scale

The fee slider on the Home and on the Fees page.

Settings

Fee range, bands, currency, open places, colours and fonts.

Steps Arc

The sun arc over “How it starts” on the Home.

Settings

Number of steps and colours.

FAQ

Questions and answers on the Home and on the Fees page.

Settings

Up to eight questions and answers, the first one open or closed, colours and fonts.

Layout

Spacing, sizes and motion.

Follow these when you add a section or a page, and new work will sit with the rest.

Follow these when you add a section or a page, and new work will sit with the rest.

Pages

Every page uses Main Layout, which brings the menu, the 988 crisis bar and the footer. A new page opens with a Page Header and ends with a Call to Action.

Sections

Full width, with the content in a frame of up to 1240 px (1840 px on Large). Padding: 112/64 px on Desktop, 96/48 Laptop, 84/24 Tablet, 72/16 Phone, 140/80 Large.

Screen sizes

Large 1800 px and up, Desktop 1440, Laptop 1200, Tablet 810, Phone 390. Edit Desktop first. On Tablet and Phone, side-by-side content stacks.

Spacing

Heading to content: 40–56 px. Card grids: 20 px gap (24 on Large, 14 on Tablet, 12 on Phone). Inside cards: 12 px between lines.

Corners

Buttons and pills 999 px. Call-to-action card 32 px. Cards 24 px. Photos 20 px. Portraits sit in an arch: 999 px on top, 18 px at the bottom.

Backgrounds

Night at the top of the page, Day below it. Alternate Paper and Paper Warm between sections, or use a Paper → Blush gradient for a warm one.

Motion

Sections fade up 28 px over 0.9 s as they scroll into view. Header text starts at 0.01 opacity so it shows at once. Nothing else moves except the effects.

Photos

Real photos with alt text. Every photo uses the withLazyImage code override so it loads when needed. The Home and profile portraits use withHomeArch and withProfileArch.

Accessibility

One h1 per page: the header title. Text on paper uses Day/Text or Day/Text Soft. Numbers and links on paper use Rust, never Dawn.

Patterns

Sections to copy.

New sections should look like one of these. Duplicate the closest one from an existing page and change the words.

New sections should look like one of these. Duplicate the closest one from an existing page and change the words.

Page Header

Night sky, a rising sun and the hills, with an eyebrow, a Heading title (h1), a Lead intro and up to two buttons.

Example

The top of this page, or any inner page.

Section heading

An eyebrow with a sun dot, a Heading (h2) on the left and a Lead intro on the right. Stacks on Tablet and Phone.

Example

Right below.

Card grid

Two or three columns of Card or Glass cards: a Rust number, a Card Title and Small text.

Example

Right below, and on the Template Guide.

CMS list

Therapists, notes and specialties come from the CMS. Add an item there instead of copying a card.

Example

Therapists, Journal and Specialties pages.

Call to Action

A night card with a sun, a Heading, a Lead line and one or two buttons. Every page ends with one.

Example

The bottom of this page.

How it starts

Three small steps.

This is a section heading and a card grid, built only from the styles and parts above.

This is a section heading and a card grid, built only from the styles and parts above.

01

A short first call

Fifteen minutes on the phone to see if we are a good fit. No cost, no forms.

02

Your first session

Fifty minutes, in the room or online. We talk about what brought you here.

03

Find your rhythm

Weekly at first, then whatever helps. You can stop or switch at any time.

Build the next page from here.

Ask the Framer agent with /design-system, or duplicate a section from the page closest to the one you need.

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